Walking up in the middle of the night last night, I reached over and turned on Radio 5. In a slumber, expecting to hear a deal had been forged between Liberal Dems and the Tories, my awareness focused and my sleep faded as the familiar voice of Jamillah Knowles drifted into my consciousness. Pods and Blogs, her weekly feature on 5 Live is always guaranteed to deliver a fresh story. 48hrmag.com was it. A new and innovative spin on print publishing using the fabulous Magcloud. The team at 48 Hour Mag say;

"Welcome to 48 Hour Magazine, a raucous experiment in using new tools to erase media's old limits. As the name suggests, we're going to write, photograph, illustrate, design, edit, and ship a magazine in two days.

Here's how it works: Issue Zero begins May 7th. We'll unveil a theme and you'll have 24 hours to produce and submit your work. We'll take the next 24 to snip, mash and gild it. The end results will be a shiny website and a beautiful glossy paper magazine, delivered right to your old-fashioned mailbox. We promise it will be insane. Better yet, it might even work.

Writers and artists from some of your favorite publications like Rolling Stone, Wired, Dwell, Gizmodo, GOOD, Lapham's Quarterly, HiLoBrow, Fray, Paleofuture, and The Rumpus have already signed up. Mainly because we promise that this thing will be fun. No long commitments. No pitches. No grinding editing process. You make good stuff fast; we publish it with other good stuff". 

As Jamillah completed her report I drifted off to sleep thinking - old media time to awake and reinvent. 48hrmag is print reinvented.